Up-Selling: Give Yourself A Raise Today
Posted by: Bob Firestone under Business Development
Would you like to increase your sales and make 10-25% more money this month?
What if you could do this with out bringing in any new customers would that get you excited?
You can do exactly that. You can make more money from your existing customer base by using a technique called up-selling. Selling more to your existing customers is far more profitable than acquiring a new one. To up-sell you offer your existing customers additional products. For example if you are an insurance agent you would offer to give your auto policy customers quotes for their home or renters insurance.
When I was in high school I worked at a small burrito chain as a cashier. My average order was 25% higher than the average for the entire chain of restaurants. It wasn’t too difficult. On every burrito I offered the extras: guacamole, sour cream & cheese. If they said “no” I never got offended. The next thing out of my mouth was “would you like a drink with that?” Yes another up sell.
Not A Hard-Sell
If you believe that what you are offering is in their best interest you have the moral obligation to try and sell it to them. Even if it is something as small as a soda.
Question Of The Post: What do your current customers buy and what can you offer them as an up-sell?
Tags: profit, sales, up-selling
