Recruiting Is As Easy As A, B, C, D, E
Posted by: Bob Firestone under Business Development
So you made your list, set the appointment and you are about to verbally vomit everything you know about the company all over your prospect and make sure they never pick up another phone call from you again. Why? Because you have no system of how to have an effective conversation. If you have done this before don’t feel too bad I think we all have and networkers all over the world continue to do it daily.
How About A Super Simple Strategy?
To execute this strategy you need a to bring a couple of things with you to the meeting. You need a notepad, a pen, if you have a sample-able product some samples, some information about the company and comp plan. You don’t need to know every detail about the company and products. That is knowledge you will acquire over time. As long as you know the big points and follow this system you will be fine.
It is as easy as A, B, C, D, E
A) Where are they AT? This is where you learn about what is going on in their life. The good, the bad, and the ugly. With out first knowing what the pressing issues are you will never have be in a position to offer a solution. (Note: Ask permission to take some notes during this conversation so you don’t forget what they tell you)
B) Where do they want to BE? What are their goals, dreams and aspirations. How would their life be different is X, Y & Z were no longer issues?
C) What CHANGES need to happen to go from where they are AT to BE? More money? Time? Etc.
D) DECISION time. Will they make the changes necessary? (Do not move to E with out a Yes answer)
E) EVERYTHING ELSE. This is where you start talking about the product, company and business opportunity.
Why This Works
This system is effective because your focus is on getting the necessary information. To make the sale the prospect needs to sell themselves. This is a soft sell not hard selling that turns off and closes your prospects mind.
Tags: network marketing, sales, strategy
